Our approach is a winning formula all the way around. The lender obtains a greater return on their investment than in most traditional investment placements, often 12%-18% return on their money. Investors have the opportunity no matter what the status of their credit or income is to get into the market and make substantial profits. The real estate agents and lawyers earn commissions and fees, often on both the buying and reselling ends of the transaction. The neighborhood's real estate value will increase when distressed properties are turned into vibrant properties. Local tax revenues will also increase, helping municipalities better serve their residents. Moreover, first-time home buyers purchase a completely rehabilitated home without a penny of tax payer dollars being used to achieve this community development.

Our private lending philosophy is to take distressed properties and lend to investors that will:
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• Turn these properties into first-time owner-occupied home buyer properties
• Take vacant land and develop new homes
• Take distressed apartment buildings and infuse life back into them so they provide a better quality of living for their residents
• Provide substantial profit for the owner/borrower and ultimately a large profitable return on private investment for our private lender​​

We believe that through this approach we are helping develop the community. At the same time, we are giving investors the opportunity to make a fair profit.